Retail companies are looking for new ways to be competitive and fuel profitable growth.
To be competitive and to grow, retailers need to become adaptive: constantly learning about their customers and anticipating and flexing to deliver relevant, engaging and useful interactions. This requires rethinking the organization from the inside out. What operating model increases agility? How digital becomes integral to the business strategy? How to free up costs to fund transformational change?
Accenture globally surveyed retail executives and retail investor analysts.
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