Surging demand for connected vehicles offers fresh horizons for manufacturers yet also greatly increases complexity. Automakers must merge processes and tools to manage the interface between vehicle dashboards and software. They also need to keep pace with the latest apps to enable smartphone capabilities that consumers want in their vehicles.
To succeed, leading automakers will adopt digital product lifecycle management (PLM), which serves as a hub for product development. This approach enables digital dissemination of varied data among functions such as engineering, product development, supply chain management, manufacturing, services and marketing.
Digital PLM can help companies oversee the intricacies of complex processes, and be more agile and responsive to market opportunities. Automakers should consider optimizing Digital PLM by incorporating social media, analytics, big data, mobile, and cloud technologies.