Cloud computing and software-as-a-service (SaaS) IT models are revolutionizing most industry sectors around the world, and have had a profound impact on life sciences. This impact has been felt especially in the areas of sales and marketing. Traditional promotion strategies and modes of interaction with physicians have become increasingly ineffective for life sciences companies, but the cloud—specifically, SaaS solutions for sales, call centers and marketing campaign management—has improved productivity, variabilized cost bases and enabled teams to collaborate more effectively.
But now it gets harder. Life sciences companies looking to extend the cloud’s impact into areas such as R&D and the supply chain are encountering legitimate concerns about protecting intellectual property and demonstrating compliance with industry regulations regarding privacy and reporting.
Fortunately, the cloud is growing in sophistication through better overall security and by offering solutions tailored specifically to particular industry needs. Life sciences companies now have the opportunity to accelerate their adoption of the cloud across broader parts of their organization and value chain—accelerating new-product development, improving patient outcomes and enabling expansion into new markets, all while reducing costs and creating a more agile operating model.
Accenture sees cloud-based solutions generating growth for the life sciences industry through three major trends.