It’s not always easy to connect with customers – especially digital customers with rising expectations. The 2016 Accenture Digital Consumer Survey for communications, media and technology companies polled 28,000 people in 28 countries and revealed insights on the habits and experiences of some of the most advanced digital consumers or “screenagers.” Marco Vernocchi, global digital lead, Communications, Media and Technology, shares some of the key findings related to this dynamic group of consumers and the Internet of Things.
Learn more about the major trends revealed in the 2016 Digital Consumer Survey.
As a showcase for the most innovative thinking on high-performance business, Outlook focuses on six core themes: Redefining Competitiveness, Digital Disruption, Global Operating Model, Open Innovation, Sustainability and Workforce of the Future. We feature original content devoted to these topics as well as a selection of unique insights offered by professionals throughout Accenture.