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Organizing for Success

How the most effective organizations are using digital to grow and achieve business goals

Introduction

Digital experience has become an essential ingredient for driving customer delight, loyalty and growth.

Traditionally, the focus has been on creating rich user interfaces leveraging ever-evolving front-end technologies. But long-term success requires a deeper understanding of people, processes, technology, and data – and how these elements are orchestrated in an organization.

To examine how this shift is impacting companies today, Accenture Interactive conducted a survey of organizations with more than 1,000 full-time employees across industries to understand the following:

  • How organizations across industries are addressing their organizational structures

  • How organizations are accounting for the people and process aspects to get their jobs done successfully

  • The role of third parties to achieve business goals

  • A perspective on objectives, goals and measurements inside successful organizations

  • Market trends that drive organizational considerations and how organizations are better optimizing their digital strategies

DOWNLOAD THE FULL REPORT TO SEE THE RESULTS AND LEARN ABOUT OUR SURVEY METHODOLOGIES [PDF]

Digital Profile

Which Companies Are Achieving Digital Success?

Over the past several years, there has been a push for companies across all industries and business sectors to invest in digital strategies, and the data shows that their investments are starting to pay dividends.

Digital is becoming a large source of B2B revenue

The survey revealed that B2B organizations have significant upside potential for revenue growth through digital. More results include:

  • Approximately one in four survey respondents said more than half of their revenue flows through digital channels.

  • Large organizations are seeing a greater share of revenue from digital commerce.

  • B2B organizations are not yet seeing high amounts of digital revenue.

  • Forty percent of B2B businesses earn less than 10 percent of their revenue from digital.

Large, mature companies have much larger digital organizations

Most digital organizations were founded within the last four years (64 percent). Not surprisingly, mature corporations with more than $25 billion in annual revenue tend to have much larger digital organizations. 

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Business Goals

What Are Digital Organizations Trying to Achieve?

Across all business sectors, survey respondents recognize the need to measure and track the performance of their digital strategies. 

It’s interesting to note that digital measures varied slightly based on digital revenue. Organizations with less digital revenue tended to track fewer KPIs than organizations that earn a higher share of revenue from digital.

In the same way that organizations operating in both B2B and B2C markets were most likely to report more than 90 percent of revenue coming from digital, companies servicing both B2B and B2C markets reported having more digital KPIs in place than their peers.

DOWNLOAD THE REPORT FOR COMPLETE RESULTS [PDF]

Digital Organizational Design

Preparing for Digital Growth


It’s clear that digital has become a top of mind concern for B2B and B2C organizations of all shapes and sizes.
Organizations that have established a solid digital foundation are taking their strategies to the next level and leveraging digital for revenue improvement, while companies that are already earning more than half their revenue from digital (market leaders in digital) are looking to fine-tune their organizations for even better results.
Most digital organizations recognize the internal and external challenges they face, and are pursuing additional investments to address key obstacles to growth. Among market leaders, there is an acute awareness of the need for investments in digital strategy and other areas that can help the organization resolve governance and process issues as well as customer-facing concerns.

DOWNLOAD THE REPORT FOR DETAILED SURVEY RESULTS AND ANALYSES [PDF]

Contact

To learn more about how to use digital to grow and achieve business goals, contact:

Bob Barr

Bob Barr
Managing Director – Global B2B Commerce
Accenture Interactive

Saty Chawla

Saty Chawla
Managing Director – Digital Strategy
Accenture Interactive