Digital consumers are better informed, connected and engaged across all channels—smartphones, computers, stores, tablets and social networking sites. These trends will continue as technology for hotels evolves rapidly. In the hospitality industry, customers want to use mobility to interact with products or services in new ways.
Many industries are already reaping the benefit of an enhanced relationship with the consumer through mobile technology.
To move forward with a clear direction in offering mobile hospitality solutions, hoteliers must have an overarching mobility strategy that evaluates all the enterprise functions and prioritizes areas of focus along three lines:
Where to adopt mobility to stay relevant in the industry?
How to apply it to gain a strategic advantage over the competition?
How to leverage it to enable new business models?
To maximize success, hoteliers must embrace this new hotel technology; take an end-to-end view of the guest life cycle; and evaluate how a single application or mobile experience can serve as a tool for the guest, from booking to checkout and everything in between. A hotelier’s mobility scope needs to be carefully planned to grow as the organization matures in its mobile enterprise structure and capabilities.