India now counts among the most active players on the global stage with a number of companies have established global and regional leadership positions in industries ranging from pharmaceuticals, automotive and consumer goods, to telecommunications, infrastructure and resources.
Indian businesses’ traditional strength as low-cost producers has played a major role in their overseas growth. However, as global markets grow more crowded and complex, these enterprises will likely need to rely on more than just their low-cost advantage. They will have to build global brands and provide products and services developed from an in-depth understanding of diverse international consumers.
Innovation will prove critical to these efforts, as will improvements in operational efficiency and the ability to harness the skills of leading international talent.
To help Indian executives plot successful courses to international growth, Accenture conducted a formal research program examining the strategies of companies across Asia.
The research points to six factors that attribute to the success of Advanced globalizers:
Defining a clear path for international expansion
Standing out in crowded markets
Building dynamic global operating models
Attracting and retaining global talent
Reaching across cultural barriers
Creating a globally minded leadership team
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