In fact, when channel executives look to increase the effectiveness of their organizations, incentives for the indirect channel are a rich target. Most high-tech companies have significant opportunities to improve indirect channel incentives to drive sustainable growth, reduce overspend and enhance overall channel satisfaction. However, doing so is not easy. As investment levels grow, programs get more complicated and overhead continues to rise. Complicating matters, most companies lack dedicated resources for conducting the analysis required to identify areas that are a drag on incentive return on investment (ROI).