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Creating a multi-generational experience for your shoppers

Accenture research shows surprising similarities and unexpected differences among consumers from several generations.


Retailers are striving to meet the needs of their shoppers–in store, online, via mobile device–and trying to keep up with their habits and desires can be daunting. Accenture surveyed almost 10,000 people in 13 countries around the globe. Our research findings show many similarities yet many differences in the way people of different generations shop.
See more findings from Accenture’s Seamless Retail Consumer Research here.