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Have app will travel?

Learn how businesses are expanding their app horizons.

The hospitality industry is evolving at speed to meet new customer demands in the digital age. Many travel companies and hotels created mobile apps to appeal to consumers’ increasing thirst to access information anywhere at any time.

Now, some hotels are exploring how the Apple Watch can transform guest experiences. Early adopters, including Starwood and W hotels, are using Apple Watch-compatible technology to tap into the convenience of wearables.

Imagine skipping check-in, bypassing the bellhop and heading straight to your room number—which popped up on screen the minute you entered the hotel. No need to drop your luggage to hunt for your smartphone; the information is in view. Choose room upgrades or scroll the in-room dining menu with a swipe of your finger. Travel booking companies are also exploring how Apple Watch technology can allow users to book or modify reservations, access directions to the property or check flight departure times.

Some businesses have expanded their app horizons, looking to Apple TV apps as a way to enable a shared experience. Rather than individual users browsing on their mobile device or Apple Watch, they can launch apps on a television and share the experience of searching properties and booking travel. For instance, Airbnb is launching an Apple TV app that emphasizes photos over text, allowing users to search and save properties. Putting the search on display makes it easier for couples or families to shape the perfect travel experience—together.

What’s more, the Apple TV and Apple Watch apps sync with iPad and iPhone apps for a seamless digital experience. As these apps and devices become more integrated, it is likely that a growing number of travel companies will take advantage of the convenience and connectivity delivered through this technology.

KEVIN CARL, ACCENTURE MANAGING DIRECTOR, ON HOW AIRBNB'S APPLE TV APP INSPIRES TRAVEL AT THE CENTER OF THE HOME.