Most retailers today seek reliable expansion strategies, but only a few will find ways to spur the growth they need. Facing little to no revenue uplift, increasing global competition and agile digital attackers, retailers need different tactics to improve sales and profits.
One proven, but underutilized approach, focuses on boosting a retailer’s customer-facing sales performance—how your employees interact with and treat shoppers in person, online or via call centers. Experience suggests that this approach can produce compelling benefits.
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