As the rapid transition to digital publishing throws up technical challenges, publishers who equip themselves to deal with these challenges will be able to seize opportunities for revenue growth and emerge profitable.
The book publishing industry is going through an enthralling and irreversible transition from the physical to the digital space. Rapid changes in user preference and technology have made it possible to conceive a not-too-distant future when printed books are rare and digital downloads take place through innumerable small chunks of content across several locations on the Internet.
Ten years from now, few people may read complete texts, let alone pay for them in advance. Publishing revenues would then comprise a huge number of micropayments derived from advertising, product placement, subscription, and sales of consumer analytics data. This scenario may be far off yet, but there’s no denying the fact that digital publishing is reaching a tipping point. In several regions, revenues from e-books are rising faster than those from printed ones.
This Accenture point of view discusses some of the key technical challenges in digital publishing and recommends strategies publishers can adopt to chart their route to high performance.