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Expand relationships and build loyalty with producer services

As the need for seed and other farm products grows over the next three to five years, relationships with producers have never been more important.

Overview

Simply offering great products at a good price isn’t enough to win over—or keep—customers. Today’s agribusinesses are pursuing numerous approaches to nurture these relationships, increase brand loyalty and earn the trust of producers to ultimately improve top-line growth.

Background
To succeed, producers require partnership. So, what can suppliers in the agricultural industry do support producers along their journey?

By offering producer services, agribusinesses help producers adopt technology to improve their operations profitability at speed. And for the agribusinesses themselves, producer services will increase customer loyalty and lead to growth and improved margins.

Recommendations

Accenture equips producers with technology tools that help them do their work more effectively. Through a combination of mobility solutions, cloud computing, collaboration tools, security and e-learning, producers can monitor weather and soil conditions and adjust inputs at each part of their farm operation to use resources more efficiently. By boosting their efficiency, they can ultimately boost their margins.

We can help you nurture the relationships that you have with producers because we understand the needs of agribusinesses and their partners, and we have the technology knowledge to help both achieve their goals.