If a transaction is confusing, they tend to choose other options. The protocol for hailing a cab is the same in every city around the world, yet the protocol for purchasing a train ticket is different in New York, Chicago, San Francisco, Toronto, Paris, London or Singapore. Travelers, daunted by city-specific nuances and seemingly complex systems and routes, hail a cab rather than take the more affordable, and in some cases more enjoyable, option of public transportation.
Our goal is to transform the transit passenger experience. We aim to help riders travel, commute and explore their communities with ease, efficiency and delight—giving them more and better Reasons to Ride.
Download the Report [PDF, 866 KB]