Energy providers are surrounded by change—from rapid advancements and widespread adoption of distributed generation and smart technologies to product innovation, game-changing partnerships and converging markets. At the same time, consumers’ values and preferences continue to evolve.
While challenges and market conditions vary by region, every provider needs to take deliberate action—embracing a bold vision and reformulating strategies for understanding, reaching and engaging energy consumers.
Four key forces are reshaping markets for utilities:
Shifting regulatory frameworks.
Accenture undertook the multiyear New Energy Consumer research program to help gas, electricity and water utilities understand emerging consumer needs and preferences, to identify new challenges and opportunities and to bring focus to the critical competencies required to succeed in the evolving energy marketplace.