The market for plug-in electric vehicles (PEVs) is charged up and ready to roll. Growth in market penetration of PEVs is occurring across most major global markets.
Utilities can gain the upper hand in the PEV arena through developing a PEV charging infrastructure with the digital customer at the core. According to Accenture Consulting New Energy Consumer research, 81 percent of customers prefer buying charging services from their energy provider.
However, many utilities are just beginning to formulate an integrated PEV strategy. A window of opportunity is available now, but utilities need to act quickly to become a major player in the PEV market. If they do not, other players in the PEV ecosystem (including automotive, technology and retail companies) will likely develop a digital customer experience strategy and thereby win.