In collaboration with Oxford Economics, Accenture surveyed 452 executives to understand the importance of location to business competitiveness. From December 2014 to February 2015, 50 executives (mainly C-suite) were surveyed in nine clusters from three industries: Life sciences and health; chemicals and process; and automotive.
To reflect the diversity of organization types in the industry clusters, we included professionals from companies working directly in the industry, as well as those from service providers, universities, chambers of commerce, industry associations, and research facilities.
In addition, we conducted analysis of 180 senior executives in the automotive and life sciences and health industries to better understand whether they were using Twitter to expand their networks outside their own physical boundaries. The geographic boundaries of the industry clusters were drawn on the basis of research and discussion with members of local chambers of commerce.