People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socializing, and entertainment. Life without these digital activities seems inconceivable.
The Accenture China Consumer Insights project surveyed and studied the digital behavior of consumers across a wide range of industries. It is evident that the massive disruption to people’s lifestyle due to digital activities is accompanied by several changes in the consumer market.
Considering the statistics that disseminate transactions ranging from 900 billion yuan for Alipay to two and 200 billion yuan for online tourism, it is clear that the age of fully-fledged Chinese online consumerism has arrived.
With an enormous consumer base and a vastly improved networks, smart devices, applications and services, the new generation of digital consumers is set to become China’s mainstream urban consumer base.
The situation, however, leaves enterprises with the daunting task of surviving and thriving in this flourishing market.