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DIGITAL ADVERTISING


The Connected Consumer Wants a New Deal

Overview

Accenture’s new survey of 28,000 consumers in 28 countries shows widespread frustration with advertising interruptions, and a willingness to pay for Ad Blocking solutions to remove them. But consumers are interested in viewing targeted ads that better match their interests.

At the heart of the issue:

74%

of consumers said that advertising interruptions do not match their personal interest

61%

are aware of ad blocking alternatives

50%

of consumers told us they are interested in personalized ads that match their interest

The Rise in Ad Blocking and Ad Skipping

Consumers are increasingly frustrated with mainstream approaches to digital advertising

DVR

Consumers use DVR’s to record content then fast-forward through ads

84%

84% of consumers surveyed said that advertising interruptions are too frequent while consuming digital content

42%

42% of consumers are prepared to pay for ad blocking solutions in the next 12 months

Accenture Solutions

Advertising Analytics

Advertising Analytics

Accenture empowers organizations through advanced Advertising Analytics, a managed service that enables fully-integrated, comprehensive, and actionable insight into audiences and inventories.

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Advertising Operations

Advertising Operations

Accenture helps companies reduce the cost and improve the performance of advertising operations through the outsourcing of labor-intensive, back end processes.

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Multimedia Sales Automation

Multimedia Sales Automation

Accenture develops and implements automated, streamlined workflows for companies across buying and selling functions. This creates efficiencies, reduces marketplace friction, and enables programmatic channels.

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Ad Support Services

Ad Support Services

Accenture Ad Support Services delivers end-to-end capabilities that empower advertising customers—of any size—to optimize digital channels.

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