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The cross-platform conundrum: Selecting the right tool for business

Read Accenture’s report about how developers are looking at cross-platform mobile application development tools to help reduce cost.


With mobile application development turning mainstream, developers are increasingly looking at cross-platform mobile application development tools to help reduce the cost of application development and improve time-to-market.

Interest in cross-platform application development is at an all-time high, and the plethora of approaches coupled with the proliferation of vendor offerings can easily perplex developers.

This point of view identifies various approaches to mobile application development and describes typical phases of a mobile application lifecycle. Then it discusses key questions to consider when selecting cross-platform mobile application development tools and features an example of an assessment of these tools.


Accenture recommends a holistic approach to evaluation of cross-platform application development strategy that can lead to long term business value. It involves a thorough evaluation of the mobile application lifecycle within the customer context and identifying business requirements associated with each lifecycle phase.

It is also important to note that the cross-platform approach, vendors and business models will continue to evolve further over the next one to three years based on progress in underlying standards and technologies as well as the maturing of application requirements.

Therefore, it is also recommended to conduct a periodic review of mobile application development approach and investments every six to 12 months.

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