Consumer healthcare is a $502 billion market that will grow by almost 50 percent to $737 billion over the next five years. This growth will be driven primarily by preventive health and wellness categories such as vitamins, nutrition, weight management and fortified foods and beverages—fueled by demand from health focused consumers and the growing wealth of emerging market consumers.
Accenture’s High Performance Business research in consumer health reveals that the gap is widening between the high-performance businesses and their peers. High performers are rapidly adapting to customer needs through acquisitions and alliances that include consumer health products, investing in emerging markets and digitally transforming their operating models.
With multiple industries converging and transforming the market, traditional consumer healthcare companies face a call to action to bring a new pace of innovation, collaboration and understanding of the digital consumer.
View our infographic to get an overview of the key findings from our research.