The telecommunications business is facing many challenges in today constantly evolving market
- Disruptive technologies
- Declining traditional revenue streams
- Increasing convergence
Despite these pressures, opportunities abound as broadband and mobile networks become
increasingly integral to a growing number of technologies. Generating revenues by capitalizing on
increasing network traffic is becoming essential for today’s communications companies. The new
generation of networks analytics tools and solutions drive the new era of growth by providing the
insights required to effectively monetize the value of network traffic, improve customer experience,
direct investments and simplify network control and operations.
Innovations and developments in the area of new generation network analytics are driving improvements in three critical areas.
- Network Control and Optimization Analytics: Rising network traffic
means communications service providers need more robust and
accurate information to realize greater business value. New generation
network analytics provides in-depth insight across multiple capabilities,
from forecasting to dimensioning and budgeting to planning.
- Network Service Assurance: Providing high-quality service assurance
with the recent explosion in network data services has become
increasingly difficult. Not only do next-generation analytics solutions
provide invaluable customer data to improve sales targeting, they also
enable providers to correlate network issues to service quality and
- Network Capacity Planning and Deployment:Network Capacity Planning
and Deployment: With network investments running into the billions,
having the capability to invest at the right place at the right time can
prove vital. New generation network analytics provide advanced
forecasting technologies that combine granular performance data with
device, application and usage data for greater precision in managing
network upgrades while maintaining a satisfactory quality of experience.