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Caught on Camera : Using Video Analytics to improve Safety, Security and Operations at Ports

Challenging times need smart solutions


As 2014 draws to a close, port operators will remember this to be another difficult year. Shipping volumes have yet to fully recover from declines seen during the global financial crisis and many economies remain volatile, driving ports to simultaneously seek efficiencies and increase operational safety and security standards.

Combined with other trends such as increased automation and the shift to dynamic supply chains, this is creating pressure for port operators to evolve their business models while their clients—shipping lines—cut costs to protect their margins.

High performance ports have consistently used technology to improve their operations, enhancing efficiency and lowering manpower requirements, from their rapid adoption of containerization and cargo handling equipment to leveraging information technology to manage vessels and port operations.

Video Analytics have now reached a level of sophistication and maturity, creating an opportunity for ports to meet their highly specific needs, enhancing efficiency and profitability while improving safety and security.

Key Findings

Accenture believes pervasive monitoring layered with intelligent automated analysis can protect critical infrastructures and deliver a more secure and safer port environment.

  • By leveraging the data-driven and predictive approach behind Video Analytics, resource use can be optimized and port efficiency enhanced through a myriad of innovative applications.

  • Monitoring activity levels throughout the port can reveal bottlenecks and under-utilized areas, which can then be reconfigured to make best use of the available space. Understanding how assets move within the port can deliver insights into their travel patterns leading to route optimization.

  • Applying the technology to automatically detect and record container identification numbers and stack positions, can increase yard integrity, yielding higher efficiency, while improving safety by reducing man-machine interaction. Such improvements in operations will reduce costs and improve profit margins.


Becoming a digital CPG company isn’t just about how to incorporate technology into the business; it’s about using technology to reinvent ourselves to thrive in today’s digital world.

Technology unlocks opportunities to create and deliver context-specific information at the point of need; access the expertise and scale of the crowd to co-create products or solve business problems; develop apps that allow consumers, suppliers and customers to work harmoniously across the value chain.

It’s an exciting journey ahead for CPG companies as they moved toward destination digital.