The energy industry around the world is facing unprecedented and fundamental change. Asia Pacific is no exception and in many regards is leading the way with innovative energy market solutions and approaches. Rapid advancements in digital technology, increasing adoption of distributed generation, rollouts of smart technologies, and connected home products and services are just a few of the game changers affecting energy providers and consumers.
In Asia Pacific, the focus for many providers has traditionally been reliable, consistent delivery of electricity and gas to support economic growth and meet relatively basic consumer expectations of reliable resources, accessible customer service and accurate billing. While dynamics and pace vary considerably among markets, increasingly, the emergence of a new type of energy consumer is defining the future of the energy marketplace and creating new demands on energy providers.
As the fast-moving consumer world becomes increasingly social and connected, more consumers are seeking added value, personal relevance and societal meaning—all of which extend beyond simply selling or delivering energy. Consumers are beginning to expect more from their providers.
The research and conclusions in this paper draw upon insights from the Accenture New Energy Consumer research program and were presented at the Conference of the Electric Power Supply Industry (CEPSI) 2014.
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