Analytics provide the channels to scale a business, innovate and even represent a brand.
This also applies to APIs, or Application Programming Interfaces (a set of commands, functions and protocols programmers use when building software for specific operating systems).
Analytics help ensure success of APIs by providing insights to assess value, measure success and improve performance.
In our 2013 Technology Vision, we identified a “Design for Analytics” to uncover critical business insights. Our researchers found businesses frequently lacked the data needed to answer critical questions.
Designing for analytics starts with asking business managers certain questions. Then, we find answers by gathering data and feeding it into analytics.