A large majority of our respondents claim that analytics and business intelligence is a top priority in their organizations. And more than half said there is a strong or significant commitment to adopt advanced analytics and business intelligence approaches, often in combination with big data frameworks.
Leading analytics adoption is in operations and production, followed by financial management and budgeting.
Social media is a fertile ground for analytics given the direct consumer engagement opportunities. However there would be more work to be done to maximize this area of opportunity.