Accenture is taking a similar route to many of its competitors in the global systems integration space in developing an asset-based approach to providing managed analytics as a service for customers. However, its operational technology stack is particularly good, sitting as it does on top of the Accenture Cloud Platform. But the real strength of AIP lies with its applications design environment, which provides a way to build, deploy and run analytics apps on top of the stack. AIP also comes with a library of solution accelerators and apps that is better stocked than current offerings from most of its competitors. Accenture can deploy AIP in the cloud or on the customer’s premises. This asset should win the company a good share of the advanced analytics market if it can a) get its sales approach right and b) ensure that people and processes are in place to support ongoing lifecycle management for the asset.