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The four keys to digital trust: Don’t be left behind

In today’s world, people and businesses are increasingly connected through digital technologies that offer them new ways to work, interact and transact.


With an explosion in the use of smart devices—and with online services becoming omnipresent—unprecedented levels of personal information about consumers and their habits, preferences and households are available digitally to businesses and their partners.

As people share their personal data with their service providers, digital trust becomes extremely critical, especially for communications, media and technology companies. In the context of information technology and the business use of consumer data, Accenture defines digital trust as the confidence placed in an organization to collect, store and use the digital information of others in a manner that benefits and protects those to whom the information pertains.

Digital trust is the currency of today and will be central to defining the high performers of tomorrow.

The Approach

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