Across the financial services industry, we see an era of disruption and opportunity emerge.
The digital revolution is transforming consumer expectations, making the customer experience a central focus of institutions’ distribution and marketing efforts. To pursue profitable growth, financial services companies need the kind of information and insights that can help them create products sought by customers.
Advanced skills and experience in digital technologies and capabilities position us to deliver digital excellence for our clients in three distinct areas:
Mobility: Helping organizations embrace and exploit opportunities using mobile technologies
Analytics: Specialized in shaping analytics strategies using the latest technologies
Interactive: Focused on digital innovation, creative development and rapid deployment of global digital platforms
Accenture Distribution and Marketing brings a full offering of services to help our clients realize value from enhanced customer relationships and distribution networks.
Organization and processes to manage customer experience
Programs to create a seamless omni-channel model and maximize lead generation and conversion
Consulting and managed services to deliver marketing transformation and execute analytics, including Big Data
Enable step change through digital capabilities and creation of new products and services.
Support branch disruption through redesign of the format, organization technology, workstation and interaction processes.
Transform contact center operations, including customer services, providers, technology and interaction.
Leverage connected devices, sensors and ecosystems to support provision of new insurance services.
Distribution and Marketing helps financial services institutions create innovations that lead to industry change:
Banks seeking a sustainable competitive advantage while differentiating themselves in the marketplace can benefit from a comprehensive approach to:
|•||Embrace innovative business models that integrate key bank activities into the customer's everyday life.|
|•||Drive revenue while reducing cost to serve and enhance customer engagement.|
|•||Invest in innovation to become more responsive to new emerging trends.|
Insurers can innovate to become truly customer-centric organizations, offering personalized interactions and services through:
|•||A 360-degree view of the customer.|
|•||An optimized, data-driven, cross-channel marketing platform.|
|•||An empowered and productive workforce leveraging customer data for greater productivity.|
Capital Markets, facing a vast transfer of intergenerational wealth on the near horizon, can address emerging digital and social trends including:
|•||A new generation of tech-savvy, self-directed investors.|
|•||A need for new digital tools and training to support advisor capabilities.|
|•||A shift to crowd-sourcing investment advice.|