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Join Accenture Interactive AT SXSW 2017. Panels, parties, demos and all the tech that's fit to tweet at this year's fest!


Whether you're here for the innovation, the networking or just to have fun, we've got you covered.

New Ways to Play

We’re sharing big ideas in our Program Day on all the NEW ways brands can use innovative tech to create breakthrough experiences for customers. Our Lounge & Demo Lab will bring the latest technologies to life with brand new interactive demos from our R&D team!

Mix & Mingle

Rub elbows with some of the biggest names in digital, and talk creativity with colleagues at our parties and events.

Special Sneak Peeks

Go behind-the-scenes with Fjord Austin R&D, and get your hands dirty experimenting with emerging technologies.


We're debuting some pretty amazing tech at his year's SXSW. Check out the cutting-edge innovations that are set to change the world.


Sunday, March 12
Courtyard Marriott
300 E 4th St,
Austin, TX 78701
Rio Grande Ballroom
Demo Lab: Brazos Ballrooms


Fjord Trends–Know the Present, Plan for the Future
9:30AM - 10:30AM
Fjord Trends 2017 aim to provoke, inform, inspire and above all—seek to highlight the impact of digital on our world and explore how it will shape business, organization and society.

Hot to Bot: Chatbots & the Conversational Economy
11:00AM - 12:00PM
Customers are spending 90 percent of their time on mobile devices. In this new Conversational Economy, communication and commerce will happen via Chatbot, disrupting the way customers interact with brands.

Living Brands: Design With - Not For – Customers
12:30PM - 1:30PM
The role of brands is in flux. Brands need to become living and atomize to forge strong relationships with their users. So, how do you remain recognizable when the visible becomes invisible?

Living Profiles & the Power of Personalization
2:00PM - 3:00PM
Personalization is paramount, and brands need an intimate, data-driven knowledge of consumers: a Living Profile. Learn how this can be used to understand customers and thrive in the platform economy!

Shop Shifting: How Tech is Changing Commerce
3:30PM - 4:30PM
We will demonstrate how upcoming advancements in A.l., AR/VR, bots and home assistants can be combined throughout the shopping process—from prediction to purchase—to delight customers and drive sales.

The Why, What and How of Brands and Start-Ups
5:00PM - 6:00PM
Our panel will share their experiences creating scaled relationships between brands and new technologies, explaining how to get beyond the hype and into the world of real commercial advantage.


We're not just putting on a full day of programming. Our team is also hosting a variety of activities and events in Austin throughout the Interactive Festival, giving you the chance to tour the Fjord Austin—formerly Chaotic Moon -- Studio, explore emerging technologies, and score an exclusive look at the latest and greatest projects coming out of our world-famous innovation lab!

Friday, March 10: Fjord Austin Studio Tours—Schedule a time to tour the new, expanded Fjord Austin Studio and get the scoop on the latest innovations produced by our R&D team

Friday, March 10: Welcome Reception @ Fjord Austin – Kick-off SXSW with beverages and bites while getting a sneak peek at the innovations coming out of R&D – before they hit headlines. Register here!

Saturday, March 11: Exclusive Customer Party @ Rattle Inn—This isn’t your average SXSW party. Join us for drinks, dancing, virtual reality and some one-of-a-kind chatbot action at our annual bash, taking place at one of Austin’s hottest downtown venues! Register here!

Monday, March 13: Fjord Austin Studio Tours—Didn't get a chance to stop by on Friday? Here's your second chance! Schedule a time to check out the studio and enjoy some hands-on experience with amazing technologies

Monday, March 13: Join Fjord’s Kelly Baron for Best Behavior: Prompting Preferred Patterns. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true? Kelly talks Nudge theory and hacking human nature using subtle, context-driven interventions. Learn more here.

Tuesday, March 14: Join us for "Artificial Intelligence That Helps You Save". So far, A.I. has overlooked a paramount area for its application – savings! – and this session will challenge all that. Join us for a discussion on an Artificial Intelligence solution that controls finances and ensures that savings goals are met. Learn more here.



We asked people at SXSW to tell us what one cool piece of tech they think will change the way we live, work, or play.


Want to get on the list? We know a guy. Shoot us an email to learn more about how to join Accenture Interactive at SXSW. See you in Austin!