Using our deep experience of both organizational design and personalization, we helped Subway devise a completely new recipe for success—an operating model that would continuously optimize customer experiences through a dedication to scientific experimentation. Leveraging the technologies of Adobe Analytics and Target, the new model enables Subway to run vast numbers of user experience tests across digital channels—everything from changing the color of a single button to revising homepage promotional messaging—and see the results instantly. That’s providing statistically meaningful insights into how design changes affect customer behavior—and company revenue. What’s more, because we created the whole operating model, we’ve made it both quick to stand up and sustainable for years to come. By initially using our own resources to get the new capabilities off the ground, and then gradually handing over the reins to Subway’s own people, we've made sure it's a model that will keep delivering transformative customer experiences over the long haul.