TJ Lightwala

Managing Director - Lead for Experience Services

Dubai, UAE


"Our working style is solution-oriented. We create with pride, we execute with detail, and support each other when there are headwinds."

How I put change in motion

My role as the lead on Experience Services Business in the region includes marketing strategy, services, enablement, and data & analytics areas. I also lead the Inclusion & Diversity agenda for Accenture Middle East and co-lead the industry visibility and engagements (mainly external) for Accenture Interactive.

My expertise is in Digital Advertising, and Data & Analytics on consumer-led marketing, I am certified in Google tech stack, The Trade Desk, and META platforms, which helps tremendously in my role and for acceleration of business. In addition, I did courses on open innovation in banking, blockchain applications, and mindfulness.

Our team is expanding every day. We are now 230 people in the Middle East – all from diverse nationalities and academic backgrounds, bringing a rich bouquet of talents and passions. We have fun working on interesting projects, interacting closely with client and service groups, and really helping each other create greater client value.

Learn more about Interactive Careers.

A day in my life

First thing in the morning, I set an intention for the day and take 5-10 minutes to note down what I am grateful for. Then with coffee or matcha tea, I begin to organize my day into priorities. I focus on the 3 key items, team connects, client progress and connect via call or in person, and lastly managing business levers.

One of the most exciting projects I have worked on is with a retail client in the region. It’s an exponential opportunity for a market first in the region and allows us to structure the data-led offerings for commercial value, based on a business case.

We’re also working on a financial literacy project that was co-developed with the Head of Sustainability, and CMO at ENBD. It has great social impact that reaches university students and those in the latter years of school.

One of our clients is an international cosmetics and skincare brand. We are working to increase the scope of engagement to digital experiences (beyond today) and data acquisition strategies like sampling, loyalty models, D2C services enablement, tracking and insights management.

I am a big fan of yoga, horseback riding, art exhibitions, museums and offbeat movies. I also enjoy being in nature (desert, mountains, beach) and reading about travel and impressionism.

"The culture, people, connections, and friendships built here are truly wonderful."

My advice

Accenture is the place to accelerate your personal and professional journey in a meaningful way. Stay hungry, stay curious. Start with the right attitude of learning the digital space and prepare yourself for a journey of constant development in a highly dynamic environment. Fail quickly, and keep persevering, because you never know when you’ll hit that inflection point.

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