How do CPG companies achieve relevance at scale?

Fast-changing consumer demands. New competitors. Accelerating technology innovation. Traditional market positions under threat. It's an extremely uncertain and disruptive environment for CPG companies.

Disruption changes everything. But it also creates a world of opportunity. To capitalize, companies must adapt fast: consumer relevance is now the top priority. Instead of putting the brand at the center of their strategies, CPG companies have to ensure the consumer is at the heart of everything they do.

Products, services and brand experiences have to meet consumers' individual needs, at exactly the right moment. For the first time, two-way intimacy and engagement with consumers — B2Me — is truly possible. Consumers' expectations have shifted. Accustomed to meaningful interactions with the digital natives that have entered the CPG sector, they expect the same experience from the larger CPG players.

This year at the Consumer Goods Forum, we explore how CGP companies deliver achieve at scale. We’ll also be present at the I-Zone – come and visit us!

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Vancouver, Canada
Vancouver Convention Centre West, 999 Canada Pl, V6C 3E1​

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