Accenture Interactive at Dubai Lynx

We stand at a technological, political & environmental inflection point. Two decades of rapid tech growth & innovation have generated enormous physical & digital clutter which leads to our meta-theme this year: the search for value and relevance.

In the 1950s, Bill Bernbach initiated a creative revolution by putting together copywriters & art directors to work on ideas for advertising. A new age of highly engaging creative emerged & the 'creative team' has since ruled the industry.