Taking tangible steps to transform travel
Best practices for aviation and hospitality
CEO, United Airlines
This is the challenge of our generation. We can do it.
Climate change is real, and it’s here. But it’s not too late to make sustainable choices for the planet and the places we love (and would love) to visit.
That’s why this issue is all about how to become a responsible travel company—the most consequential transformation the travel industry will make in our lifetimes.
At Accenture, we’re working on solutions with partners in travel, but also with technology providers and players in other industries, to advocate for responsible practices and bring them to life.
Throughout this issue you’ll find insights and examples gleaned from travel pioneers who have strong Sustainability DNA.
It’s go time. Time to embed sustainability into everything you do and everyone you work with. Let us be The Guide in 2022 and beyond.
Global Travel Industry Sector Lead, Accenture
Today’s uncertain landscape presents challenges for every company. How are the world’s leading travel companies fueling recovery by embracing change?
Since becoming CEO in 2020, Scott Kirby has made doing the right thing a top priority for United Airlines.
Scott shares his pioneering vision for a sustainable airline—from how to get shareholders and stakeholders on board with embracing sustainability, to building a company culture where employees take care of each other.
With Dr. Jesko Neuenburg
Global Travel and Aviation Sustainability Lead
With the rise of the conscious consumer, travel companies are expected to tackle environmental, social and governance (ESG) matters with urgency. In his latest blog post, Dr. Jesko Neuenburg, Global Travel and Aviation Sustainability Lead at Accenture advises that taking proactive, people-centric measures can help you meet the sustainability challenge.
Many organizations are uncertain how they can align sustainability with recovery. Our new report looks at how powerful drivers such as consumer taste and values are shifting the priorities for companies—and mapping the road ahead.
The aviation industry cannot ignore the importance of sustainability as passenger volumes begin to rise.
As hospitality companies journey back to growth, they need to understand the importance of sustainability for leisure and business travelers.
In our latest episode, we talked with Marriott and World Travel and Tourism Council (WTTC) to learn how they are driving sustainability in aviation and hospitality—and how they’ve empowered leadership, employees, customers and the industry to become more responsible.
Chief Continent Lodging Services Officer, Europe, Middle East & Africa at Marriott International
Dr. Jesko Neuenburg
Global Travel and Aviation Sustainability Lead at Accenture
Senior Vice President, Advocacy & Communications at World Travel & Tourism Council
We’ve partnered with sustainability leaders and experts to identify promising solutions and potential actions for achieving a net zero future.
Experts from Alaska Airlines, American Express, Shell and the World Economic Forum joined us at COP26 to discuss the latest developments in the SAF space and how the industry can leverage sustainable fuel on its path to net zero.
Spanning five travel and tourism industries, the Net Zero Roadmap draws on insights gained from dozens of expert interviews and peer reviews to guide the way to decarbonization for the travel industry.
“Alaska Airlines’ path to net zero by 2040 includes SAF and Flyways, a software that uses AI and machine learning to optimize routes. A six-month pilot cut flight times by five minutes and saved nearly half a million gallons of fuel.”
Diana Birkett Rakow
Senior Vice President of Public Affairs and Sustainability, Alaska Airlines
CEO, World Travel & Tourism Council
“The Roadmap’s clear and ambitious industry milestones aim to foster meaningful and aligned climate actions to reduce travel and tourism’s carbon footprint and focus on sustainable and quality growth.”
With Alison Taylor
Chief Customer Officer, American Airlines
Alison Taylor has lived and worked in nine countries over her career while traveling to many others. Today, she channels the empathy gained as a global citizen to strengthen inclusion—and lead with caring—at one of the world’s biggest airlines.
More than half of the travel and leisure jobs lost in the United States at the start of the pandemic belonged to women. Our new report analyzes how major travel companies can engage women by making the everyday extraordinary—and shape the workforce of the future.
In her blog series, Global Travel Industry Lead Emily Weiss reflects on the lessons travel can teach us with industry leaders. Visit Emily’s initial I&D blog post to learn more.
Accenture Interactive’s annual Fjord Trends report provides insight into people’s changing behaviors and their impact on business, technology and society for the coming year and beyond.
The common thread between this year’s trends is just that: thread. The thread that connects us and our relationships with the planet, brands and one another.
These three trends are of special note to travel companies. They underpin why responsible travel is moving to the forefront of consumers’ minds, and how this shift will shape their relationships to travel going forward.
The end of abundance thinking?
Now is the time for travel companies to learn from material shortages and service scarcity, rethinking business practices to be more sustainable.
The new frontier?
Finding gold in the metaverse will rely on understanding travelers and how travel companies can exist in this new world.
Handle with care
Travelers are prioritizing care—for themselves, others and the environment—and the travel industry must make space for them to practice it.
Shaping the future of travel starts today.
The key to success tomorrow—and getting back to growth—is to embrace change and rebuild in a more responsible and sustainable way. To discuss your journey in more detail, contact Dr. Jesko Neuenburg.
We’ve created the resources on this page to help your business track the ever-changing realities of the travel industry and take creative and pragmatic action to adapt. Be sure to subscribe to The Guide for more insights on travel today and the best approaches for charting the way forward.
Dr. Jesko Neuenburg
Global Travel and Aviation Sustainability Lead
Combining data with forecasted intent, our monthly index tracks the overall readiness to travel—and the factors impacting travel readiness—around the world.
A new mindset is needed to navigate today’s challenges and plan for long-term success. Creative pragmatism is the way forward and is crucial to building momentum in three key areas for travel.
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