Marketing Analytics and Customer Analytics - Accenture Interactive

CMOs are tasked with unifying enormous amounts of customer and other marketing data from the digital world and correlating it with more traditional offline tactics. And also provide real-time adjustments to both. Marketing Analytics helps companies harness their marketing data to drive insights that convert into better customer experiences at scale. This leads to optimization that drives higher levels of business performance and a greater return on marketing investment.
Customer and Marketing Analytics 
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Marketing Analytics - Accenture Interactive 
The Marketing Analtyics group at Accenture Interactive helps clients to better measure, manage and analyze their marketing performance.
marketing analytics, marketing data, marketing performance
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