For decades, the pharmaceuticals industry delivered high margins and steady growth rates through long-held patents and innovative products. Over the last years, however, that picture has changed dramatically. Today, the pressure is growing as generic drugs continue to enter the market. In addition, R&D requirements and marketing efforts are rising constantly, while governments and health insurance companies exert growing price pressure on the industry.
At the same time, business complexity is increasing, due to operations in emerging markets as well as legal, regulatory and supply-chain related challenges. As a result, diminishing margins are already reflected in stock price developments.
Consequently, pharmaceuticals companies are searching for new ways to raise revenue and improve efficiency in every business area. One of the biggest margin-engines that promises to reveal significant untapped value potential in the future for the pharma industry is procurement.