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Accenture conducted a study of leading health care software, hardware and services companies to gauge the attractiveness of eight international electronic medical record (EMR) markets.
Those markets include Australia, Canada, France, Germany, Japan, The Nordics, Spain and the United Kingdom (UK). Other large markets—namely, India and China— were not studied due to conflicting opinions of overall EMR maturity.
The companies surveyed have a combined market capitalization of more than $600 billion. As some of the largest software vendors, medical products companies and enterprise software providers in the world, these companies support operations in an average of more than 90 countries. To account for the leadership of several niche players, we also interviewed a number of more localized companies to refine market-specific insights.
We asked survey participants a series of questions regarding the specific international EMR markets and discussed key trends emerging in each market. Respondents shared deep industry insights as well as general perceptions of international markets based on overall potential, market saturation, local laws and regulations, and cultural norms. This paper summarizes the insights shared and reports the results of specific survey questions. Where appropriate, we have also included secondary data to support our findings.
August 16, 2010