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The global economy has entered a new and complex phase, bringing with it a heightened sense of uncertainty and risk.The contours of the commercial landscape have been reshaped by unprecedented levels of competition, the quickened pace of innovation and eroding customer loyalty.
In this podcast, Woody Driggs, Managing Director of Accenture’s Customer Relationship Management organization describes why customer centricity is key to sustaining performance in uncertain times. By maintaining a customer-centric approach to acquiring and retaining profitable customer relationships, enterprises will plan and act with greater confidence, compete with more intensity and respond more effectively to changing market conditions.
Download Video Podcast [MP4, 15.4 MB] [Running time 15:08]
Download Audio Podcast [MP3, 3.41 MB] [Running time 14:55]