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Emerging Economies/Globalization

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Meet the new Chinese consumer

February 2013

Meet the new Chinese consumer

Successful consumer marketing in China combines an understanding of local preferences with a willingness to embrace unconventional strategies and new technology.

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Inclusive business initiatives: Scaling innovation for an emerging middle class

February 2013

Inclusive business initiatives: Scaling innovation for an emerging middle class

Efforts to create innovations that can meet both social and business goals in low-income markets are fraught with unanticipated dangers.

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Finding growth off the curve

June 2012

Finding growth off the curve

With so many markets around the world simultaneously approaching critical mass, how do companies decide where and when to invest their scarce resources? Consumption curves can provide those answers and more.

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Brazil

The will to win (June 2012)
Brazil on the move (October 2010)

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China

Going global: The challenges of international expansion - Energy (April 2013)
China National Petroleum Corporation: Meeting the challenges of complexity and volatility (February 2013)
Meet the new Chinese consumer (February 2013)
Four strategies for reaching China’s emerging consumers (December 2012)
The last 10 miles (October 2012)
Think you’ve got China figured out? Think again (June 2012)
Can Chinese companies win in the global big leagues? (October 2011)
China's high performers take the long view (October 2010)
Driving growth and innovation in China's telecommunications marketplace (November 2009)
Driving growth and high performance in China's communication industry with a next-generation operations support system (September 2009)
A tale of two Chinas (June 2009)

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Globalization

Inclusive business initiatives: Scaling innovation for an emerging middle class (February 2013)
A winning emerging-markets strategy in the life sciences industry (December 2012)
Shoppers without borders (October 2012)
North America flexes its industrial muscle (June 2012)
Finding growth off the curve (June 2012)
Catching the ASEAN wave (March 2012)
Inclusive growth: Closing the commitment gap (October 2011)
At the tipping point: African financial services come of age (June 2011)
Why the west needs to learn about workaround innovation (February 2011)
Gearing up for the two-speed global recovery (October 2010)
Game over? (June 2010)
Creating a winning geographic strategy (February 2010)
Adapting to the multi-polar world: The new globalization playbook (June 2009)
Trendsetters in the networked world? Look to consumers in the emerging economies (February 2009)

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India

The innovation advantage (October 2009)
A passage to India (January 2009)

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Outlook Archive

Leading and managing change in a multi-ploar world [PDF] (September 2008)
China rising [PDF] (May 2008)
Brave new world [PDF] (May 2008)
Where will all the talent come from? [PDF] (January 2008)
A bold new look for global sourcing [PDF] (September 2007)
Why winning the wallets of China's consumers is harder than you think [PDF] (September 2007)
The infrastructure imperative (May 2007)
China: Moving up the value chain [PDF] (September 2006)
China: Open for business [PDF] (May 2006)
China: Playing by the rules [PDF] (May 2006)
China: Getting IT right the first time [PDF] (May 2006)

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