Outlook Point of View 2003 - Accenture Outlook

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What Did the Winners of the Last Recession Do Right? (January 2003)
Although the past decade's record-setting economic growth temporarily obscured the reality and, indeed, the importance of recessions, recessions are a fact of business life.
Biotechnology - Out of the Labs and Into Every Industry (January 2003)
The path from lab to profit is a difficult one, of course, as many biotech companies have found out.
Customer Relationship Management - Is It Worth It? (January 2003)
Accenture’s experience identifies two principal reasons why customer relationship management may fall short of expectations.
Nine Opportunities to Achieve Supply Chain Excellence in Asia (January 2003)
With few exceptions, supply chains in Asia are more fragmented and less competitive than those in the United States and Europe. But that does not mean that supply chain excellence is any less important in Asia.
Personal Computers at a Crossroads: Can an Innovative Supply Chain Generate More Business? (January 2003)
It's hard to imagine a tougher market. Declining sales growth. Shrinking margins. Rising costs. Increasing competition. Demanding customers.
Running Training Like a Business: Determining the Return on Investment of Your Learning Programs (February 2003)
In recent years, a growing body of research has been making a case for how spending in human performance areas—training, knowledge management, performance management and advanced human resources practices—translates into bottom- and top-line growth.
Rediscovering Europe's Entrepreneurial Spirit (March 2003)
Europe has a proud history of entrepreneurship. And when Accenture asked executives around the world to name entrepreneurial organizations, they highlighted companies like Ericsson, Volkswagen and Virgin.
Using Innovating Technologies to Bridge the Digital Divide (March 2003)
“The rich get richer” runs the cliché, and one of its corollaries today is that the technologically rich get richer even faster.
Challenging the Bullwhip Effect with Advanced Information Sharing (March 2003)
Despite the increasing importance of extended enterprise strategies that are built on a more open exchange of information, today's information-sharing practices are only slightly more advanced than they used to be.
Enterprise Solutions: Achieving the Vision and the Value (March 2003)
In the last decade, most large corporations and many government agencies undertook one of the most ambitious information systems projects in their histories: the implementation of packaged enterprise solutions
Web Services: Universal Integration Powers Seamless, Long Sought After Business Services (April 2003)
With each era of business computing—from mainframe to client/server to network-centric—the inability to effectively integrate software has hampered enterprises in their efforts to make efficient connections internally, much less with customers, suppliers and business partners.
New, Rigorous Approaches to Quantifying Marketing's Value (May 2003)
While most executives recognize that effective marketing is a critical driver of success, it is also true that marketing investments are exceptionally vulnerable during cyclical downturns.
Harmonize Customer Relationship Management with Customer, Channel and Brand Strategies (April 2003)
Companies must incorporate a strategic perspective into all of their customer relationship management efforts to get the best return on their CRM investments.
Accelerate Growth, Cut Costs by Optimizing Marketing’s Return on Investment (July 2003)
Marketing expenditures have risen over the past decade as companies have engaged in ever-tougher battles for customer loyalty and market share. Yet few companies can determine which marketing programs consistently return genuine business benefits.
When Business Minds Join Forces with Technology Minds, Innovation Results(August 2003)
When it comes to applying emerging technologies to business problems and opportunities, there is a great deal of new territory to explore.
Enterprise Solutions Mean Always Having New Opportunities to Add Value (August 2003)
The job of enterprise solutions is never done—and alert executives are taking advantage of innovative ways to create new value from existing systems.
Is Transformational Outsourcing Right for You? (August 2003)
Transformational outsourcing is a powerful way to improve business and revenue performance. But before entering into an agreement, executives need to address these tough questions.
Invitation Marketing: Using Customer Preferences to Overcome Ad Avoidance (September 2003)
Do not disturb call lists, fast-forwarded and time-shifted television—these are examples of the ever-changing tools and techniques that consumers use to block and avoid advertising.
Caring about Customers - Emotionally Intelligent Applications (December 2003)
What about an application that could sense, by itself, the emotional state of a customer?
CIOs Poised to Play Pivotal Role in Creating an "Innovator's Advantage" (December 2003)
Few would dispute that information technology (IT) is an important facilitator of innovation that, in turn, can lead to higher performance. Yet, paradoxically, the IT department is the least likely part of a business to be a primary innovation source.
How Telecoms can Reverse Shrinking Order-to-Cash Results (December 2003)
Communications companies are searching for ways to generate more cash, more quickly—preferably without tapping into scarce resources—to invest in new information technology systems, new products and services or corporate reorganizations.

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