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Marketing: Harnessing the power of social media
The impact of social media is embryonic today but could ultimately surpass the predictions of the industry’s most daring visionaries. Companies that actively experiment with embedding a social media mindset and capabilities in their business processes will transform their relationships with customers and create value in unforeseen ways.
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Marketing: Melding marketing and IT: Are you ready for the digital revolution?
The ultimate promise of digital and interactive channels is personalization: bringing timely and relevant offerings to customers wherever they are, at that moment when opportunity and interest translate into a sale. But before this can happen, leaders must make sure that marketing professionals work actively with the IT department—and vice versa.
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High-Performance Business: Jumping the S-curve: How to sustain long-term performance
Successful companies often manage growth to the curve of their financial performance. But that isn’t enough. High performers also manage the maturing of three other equally important elements of their enterprise to make the jump from one market-leading business to the next.
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High-Performance Business: A team you can count on
The best companies surpass competitors in part by attracting serious talent—people at the top of their professions. And they keep them on board by ensuring they are part of an enterprise staffed with extraordinary individuals all striving toward the same ambitious goals.
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Emerging Markets: Why the West needs to learn about workaround innovation
Bold new ideas are not predestined to flow into emerging markets from the developed world. A different approach to innovation pervades the new economies, born of scarcity and expressed in levels of ingenuity, resourcefulness and drive that are harder and harder to find at Western companies.
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Government: Joining forces
Collaboration is the key to effective government in an era of fiscal austerity—and not just because it cuts costs. By reaching out across jurisdictions and involving all stakeholders, leading state, regional and local authorities are actually improving the way they deliver services.
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Outsourcing: Has the cloud made outsourcing obsolete?
Many cloud enthusiasts—proponents of a simple utility model for providing business services—have written off outsourcing companies for dead. But the shakeup within the services industry has meant more complexity, not less, resulting in a critical new role for value-added outsourcing.
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Talent & Organization Performance: The talent to grow
New research suggests that few executives believe their recession-battered workforces are prepared to fully exploit the global recovery. To drive growth, companies need to embrace a human capital strategy that more closely links workforce planning to business objectives and looks at the broader implications for leadership and the organizational culture.