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Real competitive advantage through sustainability. How to get it? Through five “circular” business models that bring you closer to what your customers want. And act as a wellspring of innovation.

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Using digital tech to spin the circular economy

In the digitally powered circular economy, business models focus on renewal, sharing and focus. And the shortest path to sustainable, profitable growth isn’t a straight line.

A failure to communicate?

No one doubts CEOs’ conviction about the importance of sustainability. But how effective are they in making the business case to one of their most important stakeholder groups: their investors?

Portrait of a disruptive new business model

Most household power tools are used for less than an hour during their life cycles. But in the circular economy, their usefulness is redefined and expanded by business models that change the nature of resource demand.

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