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Who are the Millennial shoppers? And what do they really want?

The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers?

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A new path to growth: How to stay a step ahead of changing consumer behavior

In their search for high growth, companies today no longer can count on demographic changes or emerging markets.

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Product Complexity

Companies need the right analytical lens to clarify the incremental profit generated by offering more innovative and differentiated products.

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