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Retail
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Who are the Millennial shoppers? And what do they really want?



The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers?



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A new path to growth: How to stay a step ahead of changing consumer behavior



In their search for high growth, companies today no longer can count on demographic changes or emerging markets.


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Product Complexity



Companies need the right analytical lens to clarify the incremental profit generated by offering more innovative and differentiated products.



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