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Who are the Millennial shoppers? And what do they really want?
The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers?
A new path to growth: How to stay a step ahead of changing consumer behavior
In their search for high growth, companies today no longer can count on demographic changes or emerging markets.
When product complexity hurts true profitability
Companies need the right analytical lens to clarify the incremental profit generated by offering more innovative and differentiated products.
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