Outlook Articles by Industry

Media and Entertainment
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The future of broadcasting: Leveraging innovation for competitive advantage



Broadcasters have been driving industry value mostly through operational improvements and structural cost reductions. Today their focus should be broader.



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Five insights into consumers’ online video viewing and buying habits



This year’s Accenture Video-Over-Internet Survey shows an increasingly fragmented marketplace—but traditional broadcasters are responding with innovative offerings.



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The eyes have it: Guess who controls the future of TV



Television is about to undergo the same kind of disruption that occurred with the introduction of the smartphone.



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