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Marketing and Pricing
    
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A new path to growth: How to stay a step ahead of changing consumer behavior



In their search for high growth, companies today no longer can count on demographic changes or emerging markets.



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Corporate agility | Marketing: Extraordinary relevance



In the new world of consumer decision making, the customer calls far more of the shots, often with a simple click of a mouse or tap on a touchscreen.



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Serving the nonstop customer



A customer’s path to purchase used to be linear. Now the journey is dynamic, accessible and continuous. Marketing executives need a new model that can help them become and remain relevant to their customers in this uncharted environment.



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