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In their search for high growth, companies today no longer can count on demographic changes or emerging markets.
In the new world of consumer decision making, the customer calls far more of the shots, often with a simple click of a mouse or tap on a touchscreen.
A customer’s path to purchase used to be linear. Now the journey is dynamic, accessible and continuous. Marketing executives need a new model that can help them become and remain relevant to their customers in this uncharted environment.
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