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In a growing number of organizations, marketing is assuming a commanding new role—not only executing strategy but increasingly shaping it as well.
Pricing power does not weaken along with the economy. Sound improvements in pricing efficiency can actually spur future profitability and market share growth.
In an uncertain business environment, every business decision must be made with the customer in mind. Marketing must help shape strategy, not just execute it.
What price information? (June 2011)
The allure of pricing predictively (June 2011)
Why less is the new more (February 2010)
How to price smarter in uncertain times (September 2008)
Fighting fakes (September 2008)
Staying power (September 2007)
The price is right . . . Isn't it? (January 2007)
Will marketing get the message? (October 2010)
How chief marketing officers can drive a new growth agenda (March 2010)
It's only a matter of time (October 2009)
How to make the most of the great consumer trade down (June 2009)
Deal shaping: How to execute sales programs that improve your customers' business value (November 2008)
As they like it (May 2008)
Why winning the wallets of China's consumers is harder than you think (September 2007)
A wake-up call: Why marketing became a top priority for the chemicals industry (May 2006)
Marketing mastery matters (May 2006)
Marketing Transformation
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