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Outlook Articles by Topic

Interactive Marketing
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Why gamification is serious business
January 2013
Why gamification is serious business
By using the mechanics of digital gaming, companies in a wide range of industries are boosting innovation, building more effective marketing campaigns and driving value.
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Winning the new battle for consumer influence
October 2012
Winning the new battle for consumer influence
The Internet and social networking platforms are setting up a new fight for consumer influence. Here is how to create an effective battle plan.
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From analog to digital: How to transform the business model
June 2012
From analog to digital: How to transform the business model
To successfully use digital tools to get closer to customers, consumer-facing businesses need to adopt a holistic, integrated model, with shared assets and platforms, and an overarching digital approach.
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