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Interactive Marketing
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An Accenture analysis of the websites of major consumer electronics companies sheds light on what makes a website truly effective as a marketing channel.


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Why gamification is serious business



By using the mechanics of digital gaming, companies in a wide range of industries are boosting innovation, building more effective marketing campaigns and driving value.


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Winning the new battle for consumer influence



The Internet and social networking platforms are setting up a new fight for consumer influence. Here is how to create an effective battle plan.


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