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Emerging Economies/Globalization
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The human touch behind Asia Inc.’s global push



A new generation of Asian companies is going global and actively managing talent, leadership, empowerment and communications to overcome obstacles and drive growth.


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Meet the new Chinese consumer



Successful consumer marketing in China combines an understanding of local preferences with a willingness to embrace unconventional strategies and new technology.



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Inclusive business initiatives: Scaling innovation for an emerging middle class



Efforts to create innovations that can meet both social and business goals in low-income markets are fraught with unanticipated dangers.

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Brazil


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India

 

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