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Companies can now leverage new strategies and technologies to create operations capable of making good on your customer-centric promise and growing your business.
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Despite their diversity, the world’s consumers have much in common. Companies should segment them by similar motives, attitudes and behaviors—across geographies.
New Accenture research into the current state of customer satisfaction highlights major areas of disaffection as well as keys to achieving better customer loyalty.
Driving growth through customer loyalty (February 2010)
The new rules for customer service: Findings from the Accenture global customer satisfaction survey (January 2008)
Think your customers are loyal? Think again (September 2006)
Blurring borders (October 2011)
Will marketing get the message? (October 2010)
How chief marketing officers can drive a new growth agenda (March 2010)
It's only a matter of time (October 2009)
Deal shaping: How to execute sales programs that improve your customers' business value (November 2008)
As they like it (May 2008)
A wake-up call: Why marketing became a top priority for the chemicals industry (May 2006)
Customer Relationship Management
Customer Acquisition and Retention: Customer-Centric Principles for Acquiring New Customers in the Multi-Polar World
Customer Acquisition and Retention Podcast
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