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In their search for high growth, companies today no longer can count on demographic changes or emerging markets.
Companies can now leverage new strategies and technologies to create operations capable of making good on your customer-centric promise and growing your business.
Despite their diversity, the world’s consumers have much in common. Companies should segment them by similar motives, attitudes and behaviors—across geographies.
Blurring borders (October 2011)
Will marketing get the message? [PDF] (October 2010)
How chief marketing officers can drive a new growth agenda [PDF] (March 2010)
Driving growth through customer loyalty [PDF] (February 2010)
It's only a matter of time [PDF] (October 2009)
Premium customer support as a key to high performance in a networked world [PDF] (January 2009)
Customer Relationship Management
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