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Customer Relationship Management
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A new path to growth: How to stay a step ahead of changing consumer behavior



In their search for high growth, companies today no longer can count on demographic changes or emerging markets.



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How to make your company think like a customer



Companies can now leverage new strategies and technologies to create operations capable of making good on your customer-centric promise and growing your business.



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Blurring borders



Despite their diversity, the world’s consumers have much in common. Companies should segment them by similar motives, attitudes and behaviors—across geographies.


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