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Consumer Goods and Services
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From field to family: Digitizing the value chain at COFCO



COFCO sought to fully integrate the value chain of its food products, from the field to the family table. Working with Accenture, COFCO implemented a new IT strategy and platform to improve data and information sharing.


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How to become an analytics-driven consumer packaged goods company



To deliver more business value from analytics, consumer packaged goods companies need to ensure they are working from an enterprise-wide operating model. Here’s how.


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A new path to growth: How to stay a step ahead of changing consumer behavior



In their search for high growth, companies today no longer can count on demographic changes or emerging markets.


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